Facebook Conversational Bots
Generally speaking, a bot (or chat bot for short) is any piece of software which uses artificial intelligence ( AI) to mimic human conversation. Bots on Facebook Messenger are very clever and as such, can be made to perform a wide range of tasks, many of which are incredibly useful for users. They can respond to messages, provide answers, suggest events and much more. And thanks to advanced machine learning, these bots get smarter with every interaction, which means that they become a little more like an artificially intelligent virtual assistant!
The most popular application that Facebook users use in the Bot section include the customer service bot, the Activity Bot, and the News Bot. In fact, the Facebook Messenger Bot has been responsible for many of these automated processes as it continues to learn how to better serve its users. The Customer Service Bot allows Facebook users to contact their friends and family back directly, and also plays the role of a personal assistant. The Activity Bot can be used to streamline news feeds, manage profile pages, comment on posts and much more. The News Bot is primarily used to share stories and other articles from major news agencies around the globe. These bots are also responsible for handling spam and tracking real-time tweets.
According to Facebook estimates, there are currently over one billion people who have joined Facebook and are logged onto their accounts daily. With this many people logging onto Facebook all day long, it only makes sense for Facebook to look to utilize this large pool of potential customers by using automation to keep their customer service representatives and chat room representatives well-informed about the general state of their business at all times. In addition to keeping their most important contacts up to date, these automated processes can also help Facebook grow their user base by bringing new customers into their systems through their inbuilt messaging system. To this end, Facebook Messenger Bots have even been set up to send out messages to businesses, informing them about certain changes to their Facebook profile. The Business Bots are currently being beta tested on the Facebook test network.
Automated processes such as the Facebook Messenger Bot make facebook even more appealing to new customers and those who have recently left Facebook to find new companies. With messaging integration, a new customer can easily enter Facebook through the bot and start browsing around the pages while chatting with a representative. In fact, these bot processes make it simpler for Facebook users to use facebook messenger bot in the first place. With all of the functionality that the facebook messenger bot offers, it would seem like the company wants to make it as easy as possible for anyone to navigate around facebook.
The bot also gives Facebook an edge when it comes to attracting new advertisers. Because of the huge number of users that chat on facebook each day, it only makes sense for the company to seek out bot developers to create programs that will allow them to track conversations. With the Facebook Messenger Bot, companies can find out what kind of ads are clicking, what kind of leads they are generating, and even where their advertisements are reaching. Chat Bots for Facebook may also help Facebook revamp its image as a brand by turning the site into a better location for brands to advertise.
However, it doesn’t mean that chatbot developers are going to completely abandon the idea of marketing through facebook. They have already released their first bot called “ivan”. This is essentially a bot intended for salespeople, though it can also be used by individuals that want to get in touch with other users. It works by creating conversations in the same way that a real person would, by using standard chat protocols. If you are an advertiser or a marketer, you may want to invest your time in the development of the software designed to create this type of bot. You may also want to learn more about the software designed to help consumers out, as well.